Month: March 2011

Focus on the Few

March 18, 2011 ark-com

Online Marketing

Martin, the very tanned ski instructor, told us before we went up that when we got off the top of the T-Bar and looked down, we would be wondering why he had brought us up this far. He was not wrong. It seemed impossibly steep for us intermediate/beginner-level skiers. My wife, Claire, just couldn't bring herself to look down, glancing across to the edges of the run instead. Madeleine, my eldest at 13, who I had bribed to even get onto the T-Bar, was very quiet. Which left Annabel, at 10, who was looking up at me with a very angry scowl on her face.

Tags: Online Marketing

Time for Your Annual Email Marketing Tune Up

March 18, 2011 ark-com

Another twelve months of email marketing lie ahead but should you carry on in January just as you ended in December?

The start of a New Year is a great time to take stock of the last 12 months of email marketing statistics to determine what trends, if any, signify the need for an email marketing strategy review.

To start this process I suggest you tabulate the key email messaging statistics for last year’s campaigns including invalids, bounces, opens, clicks and unsubscribes.

Tags: Email Marketing