This month it has been a pleasure to deliver some very pleasant surprises to a rather sizable cluster of clients new to Permission. Each of them ran their business in a very similar way. This I found out as they answered the questions included in our online marketing opportunity review survey.
Some of my greatest lessons are usually prefaced with a spectacular piece of personal failure. For instance, there was the time I installed some untested software in a mission critical application (yes, it failed beyond my wildest nightmares).
Sometimes there is a short way to achieve a great result. For instance, you may not need a website packed with pages of content and landing pages hanging off every navigation bar.