Month: August 2011

Google+ vs Facebook – the ultimate Social Media Smackdown

August 12, 2011 ark-com

The allure of all that social media online attention was way too much for Google so it’s back again with another social media play (anyone remember Google Wave?), this time with Google+. So in one corner there’s the Gorilla of Facebook with its 750 million users and now, in the other corner, we have Google+ with a quickly growing base, but still way below 10% of its competitor’s membership.

Tags: Social Media

I See Web People

August 11, 2011 ark-com

Attracting a thousand visitors during a month is a reasonable target for most company websites. This allows for a fair dollop of traffic from Google’s search engine, perhaps a smattering from paid advertising and the rest made up from those who know the businesses’ url and arrive as direct traffic. A thousand visits breaks down to approximately 50 each working day – or an even more approximately one every 10 minutes.

Tags: Online Marketing

Email Grabs back Some Control

August 10, 2011 ark-com

I have a friend who has been going through a rough patch these last few months. Nothing financial, nothing tragic, just a general and overriding feeling of not being the happy type of guy he once was. Fortunately, by sharing this change with a few close friends, he found himself referred to an elderly, grey-haired guy at a beachside residence just out of Auckland.


HELP – Somebody Broke My Google AdWords Account!

August 8, 2011 ark-com

For some reason, this would seem to be the month for prospects to contact Permission seeking help in managing their Google AdWords account. In nearly all cases they have arrived after having had someone manage it before and do a less than perfect job. So much so that they are quite motivated to make a change.

Tags: Grow Conversions

Five Search Engine Myths Debunked

August 4, 2011 ark-com

Before I started Permission I was the general manager of a smallsoft ware company whose website was in desperate need of some search engine optimization. We were nowhere to be seen in any of the results we should have been.

Tags: Online Marketing