Month: September 2011

My Rugby World Cup Experience – 1987

September 17, 2011 ark-com

The World Cup Finally Arrives – My New Zealand Rugby Experience Returns

I had never seen a top-level rugby game before I came to New Zealand. Fortunately, this all changed for the better after just a few weeks of arriving and getting a job in Auckland. I was the enthusiastic new sales engineer who was given a bright red Nissan Bluebird and probably the hardest territory in South Auckland to see what he could achieve.

Tags: General

Using Video for Online Marketing

September 14, 2011 ark-com

“So Chris, any ideas on how important video is going to be for online marketing?”

This question was raised during the Practical Email Marketing course last month. It had me scurrying for a quick response. From memory I came back with a comment that I think was valuable but afterwards it got me thinking. So, how have our expectations changed regarding when video should be used? And where are the hot spot places for it to to be used to help you achieve more online? These are two reasonably chunky questions that I’ll try to begin to answer with these four points.

Tags: Online Marketing

Practical Email Marketing August 2011

September 12, 2011 ark-com

Practical Email Marketing – August 2011

For the last five years I have been involved as co-tutor for the Practical Email Marketing Course put on by the Marketing Association and the University of Auckland Shortcourses department. It’s always a fun two days. Fitting it all in is always a challenge. Amanda and I start the day with a proposed agenda packed full of content and what is really just a guide to how long each session should take.