Month: October 2011

“Conversions, Conversions, Conversions – don’t give me more traffic, Permission – I need more Conversions.”

October 17, 2011 ark-com

“Conversions, Conversions, Conversions – don’t give me more traffic, Permission – I need more Conversions.”

How often do you think we hear this line? Well, nowhere near as often as this one: “My traffic has dropped off and I’m worried.” Or perhaps, “whatever you can do to increase our traffic then do it quite quickly please.”

Now, we are not alone here. It’s an industry wide-issue. For example, just go to Google and type in “SEO” (Search En­gine Optimisation) and you will see a whole bunch of advertised results. It’s a high volume search term. Now try again with the keyword “website conversion optimisation” and the results are very different, as is the search volume – it’s a lot lower.

Tags: Grow Conversions

Google AdWords – Speed isn’t always your Friend

October 5, 2011 ark-com

Google AdWords – Speed isn’t always your Friend

Google makes starting a new AdWords campaign a very easy task indeed. Within minutes you can gather together a selection of keywords, write an small text ad, load up your credit card details, and “baboom” – start sending them money and your website traffic. Most should achieve this in 30 minutes or less. At first this seems like good news for the time-starved executive. You are now advertising online on the country’s most visited search engine. Time to sit back, relax and just wait for the phone to ring or the email inbox to fill up with contact requests. Ideally both.

Tags: Online Marketing