Month: November 2011

A Simple Way to Create a Powerful Website Marketing Plan for 2012

November 9, 2011 ark-com

The impending end of 2011 brings with it the opportunity to plan your website marketing for 2012. So how do you create a plan for something that works in an environment that seems to change on a weekly basis? Yes, it’s a challenge but not an insurmountable one. This month I offer a dead simple framework to guide you through the steps necessary to create a plan that has a strong chance of being implemented.

Tags: Online Marketing

Relatively Simple Steps for Relatively Staggering Improvements

November 9, 2011 ark-com

To start, just take some time and review the image below. It’s a screen capture from a client’s recently completed split test experiment from their Google Website Optimiser account. If you look closely you will see Variation 1 of their home page achieved a 50% improvement in conversion compared with the original. Google’s tool is quite confident this experiment reflects the new page’s long-term ability, giving it a 96% chance to beat the original.

Tags: Grow Conversions