Month: January 2012

When the Clicks are too Costly

January 15, 2012 ark-com

“Buying Google clicks is just too expensive for us so what other online marketing options do you have for us to consider? How about renting an email list – can you guys help with that?” There I was sitting in a prospect’s office in Auckland’s central city, listening to the story of why they were […]


Mr and Mrs Website – Show me the Money!

January 13, 2012 ark-com

It all started with Tom Cruise yelling it in his office in the movie “Jerry Maguire” as he played a struggling sports agent trying to make a mark and convince an athlete to join his sports marketing business. Recently “Show me the money” arrived on our screens again – this time as as one political […]


What’s Really at Stake here?

January 5, 2012 ark-com

The New Year is usually the ideal time to stop and plan the next 12 months and list any changes we want to make. Change can be a difficult “thing” to deliver. We start with the enthusiasm of a recharged soul in early January and by March the business is back doing exactly what it […]