Month: February 2012

Your Online Marketing Checklist

February 28, 2012 ark-com

Checklists are powerful things. I’m reliably informed that pilots use them a fair bit – especially during that all-important phase when they are readying their plane for takeoff. Probably not a good time for human memory to be the only thing relied upon to ensure every step is taken correctly. Apparently,checklists began their life after […]


How your Online Efforts can Build your Business on a Foundation of Facts

February 18, 2012 ark-com

Who thought you could sell water? Or charge more than $4 for a coffee? And how about offer an airline seat without any baggage allowance? For many years these products, price points and packages just didn’t exist. Everyone assumed they just would not work. That was until someone decided to test the assumption and found […]