Month: April 2012

Website Conversion Tracking – Follow The Journey As Well As The Destination

April 23, 2012 ark-com

Owners of e-commerce websites sites have my deepest sympathy. There’s so much that they need to get right to see some sizable results – technology, product selection / merchandising, pricing, Google and analytics. And even when it does go swimmingly well they’re left with an industry standard measly single digit conversion rate. Where’s the satisfaction […]