Month: June 2012

The Largest Gumball Machine in the World

June 26, 2012 ark-com

Let’s imagine I had a coin-operated Gumball machine that delivered, in place of sugar-coated balls, a steady supply of OK-quality prospects. How much cash would you place in the machine to get each prospect?Now most would say “as little as possible”. This I understand; that’s normal human nature at work. But what if I told […]

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Baking your way to e-Commerce Achievement

June 10, 2012 ark-com

I am reliably told that successful baking is a lot like chemistry. All you need to do is follow the instructions, add in the right ingredients in the right order and you are all set to create the same successful outcome of your “experiment” every time. Somehow, it never seems to work the same way […]

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New Permission Product Applies the Blow Torch of Accountability to Inbound Calls

June 8, 2012 ark-com

I would like to say that this new product came from some extensive brain-storming completed by the team, incorporating the latest in mind-melding techniques. But I would be lying. It all started with a customer and a problem. This customer owned a lead generation website that did an above-average job of taking paid and organic […]

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Email Marketing after 12 Hours in a Confined Tube

June 8, 2012 ark-com

Early this month I did the overseas conference thing with email marketing. It was a couple of years since I last attended and a lot had changed in email land since then. So I decided that it was again time to spend 12 hours in a confined silver tube to experience all there was from […]

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