Month: November 2013

NZSO

November 25, 2013 ark-com

Four years ago, when Thierry Pannetier joined the New Zealand Symphony Orchestra (NZSO) as head of marketing, Ark Advance was already on board. But, he says, “it was immediately apparent that they were a wonderful partner for all things digital”. At that time, digital marketing was still in its infancy: a bit of a novelty […]

Tags:

The Hidden Tax in Online Marketing

November 20, 2013 ark-com

Most of you reading this will already know of our Website Review Process. I describe it as a small dollop of consulting to help those considering our services locate the major road blocks to online success. We always start these sessions with a look at a client’s Google analytics account. (And if they don’t have […]

Tags:

I See Bounce People

November 20, 2013 ark-com

Here’s a vision to help you imagine how your website treats its visitors. To make this complete it needs a bit of audience participation. Sorry. So first off print out the pages of your website that your Google Analytics Account tells you are visited the most. Then lay them out on the floor in front […]

Tags:

Air New Zealand

November 15, 2013 ark-com

Whenever Air New Zealand wanted to send an email campaign out to their database a few years ago, it always involved engaging with four or five external suppliers. It was time-consuming, clunky and, of course, expensive. In 2011 they decided to streamline the process by bringing it in-house. They selected a dedicated internal team, chose an […]

Tags:

Cash Relief

November 15, 2013 ark-com

When Terry Roper acquired finance company Cash Relief five months ago, he immediately knew he needed to get his head around its online presence – where site visitors were coming from, where they dropped off and what improvements needed to be made to help visitors accomplish what they had set out to do. And, like […]

Tags: