Month: May 2014

Insights from a month of planning

May 28, 2014 ark-com

For many of our customer this month has been a lot about planning. We work with some super smart business owners, so it’s been a pleasure to push tactics aside for an hour and look at the strategies needing online marketing attention for the months ahead. After being involved in over a dozen such sessions, […]


Optimise Your Lead Generation Website by Tuning it for Sales

May 9, 2014 ark-com

Yes, I know the title of this article is a tad confusing. But trust me, what’s to follow will explain a simple trick that I’ve seen work many times before for anyone wanting their website to deliver a steady stream of leads rather than actual sales. This simple strategy doesn’t need any complex programming. It […]