Month: October 2014

New Team Members – Scott Davies, Chris Norris

October 31, 2014 ark-com

  Scott and Chris have joined since our last newsletter. Scott works with Tikhon in the email marketing side of the business. Scott comes from a background in IT, education, knowledgebases and analyst work. He has previous experience in email campaigns for fundraising, along with databases and web development. Chris works with Abby in our […]

Tags:

Book Review – Essentialism: The Disciplined Pursuit of Less

October 31, 2014 ark-com

Essentialism: The Disciplined Pursuit of Less – By Greg McKeown   I loaded this book up on my Kindle two hours before stepping onto NZ 245 for a nine-hour flight to Bali. Little did I know that my 15 year old daughter would fall ill during the flight so Claire and I would spend most […]

Tags:

Developing Your Sixth Sense for Online Marketing

October 31, 2014 ark-com

“So what can I expect from working with a company like yours?” It’s a common question I get asked. Sometimes it comes at the very start of the sales process and sometimes at the end – just before the person commits. I can understand why it gets asked. Most who ask it have never engaged […]

Tags:

Customer Journeys – How they make it to your front door

October 16, 2014 ark-com

Last month I wrote that in order to improve your site’s conversion rate you need to avoid the illusion that there’s just one type of prospect visiting your website, and they are looking to fulfill just one set of needs. This illusion has many website owners create only one advertising message that pushes people to […]

Tags: