Month: December 2014

Six of the Best: My Business Book picks from 2014

December 16, 2014 ark-com

Someone once told me that there are two things that will drive change in your life – the people you meet and the books you read. I freely admit that when it comes to running a business after 12 years there are still a lot of questions I am looking for answers to. These six […]

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Google Analytics Report of the Month

December 16, 2014 ark-com

Conversion Attribution Model Comparison Tool Conversions > Attribution > Model Comparison Tool Credit should be given where credit is due. This report ensures you can achieve exactly this when it comes to allocating Goals / Revenue with the right traffic sources. First, let’s step back a bit. Most people think their visitors convert in a […]

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How to Keep Your Marketing Going This Holiday Season

December 16, 2014 ark-com

The holiday season is just around the corner but does your marketing need to hit pause too? Here are a few tips to keep your online marketing working while you don’t. Yep you read correctly. It toils away doing all that you want, while you enjoy sun, sand, sea and, of course, the mandatory socialising. […]

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