Month: February 2015

Quarterly Customer Survey Results for February

February 25, 2015 ark-com

Every quarter we ask our customers the same two questions: · Firstly “how likely are you to refer us” on a scale of 1 to 10 ( 10 being every opportunity I have ) · And next, please add any other non-compulsory comment in the free text field. We then put the answers through a formula derived […]

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Google Analytics Report of the Month – Audience > Mobile > Overview

February 25, 2015 ark-com

This report splits your traffic based on three device types – desktop, mobile and tablet. It then shows how your website interacts with each of the three across your measures for: – core engagement (how many visitors you have to the site via each device) – conversion tracking metrics (how many visits become sales) It’s […]

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Navigating through the maze that’s Online Marketing

February 25, 2015 ark-com

It’s not a nice feeling being lost alone in the New Zealand bush. I first experienced it many years ago when hiking around Mt Tongariro. I had just arrived from the UK and was keen to experience the New Zealand outdoors. I joined the trail at 1pm midway up the ski road, hoping to walk […]

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What to look for in an Online Marketing Coach

February 2, 2015 ark-com

Last month I turned 50. It’s a scary number and a time when I can see why others head into their own personal crisis. You definitely get the feeling the clock is counting down rather than counting up.   Anyway, to soften the blow I decided to feed my passion for mountain biking and head […]

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Google Analytics Report of the Month: Traffic Sources – Specifically for Email Marketing

February 2, 2015 ark-com

After many checks and proofs, your latest email newsletter has been sent. But did it work? Good news for most involves finding that your subscribers clicked from the message through to your website, either buying more product or contacting a sales person.   So how does Google Analytics report on this? Unfortunately, it doesn’t, unless […]

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Is Your Website Wasting Your Visitors’ Time?

February 2, 2015 ark-com

How much time does your website need to convert its next visitor into a sale? A minute? Two – perhaps three or even six? What are we dealing with here? Now how much time does your visitor have? And what happens if they have less time than you need to convert them?   I know […]

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