Month: March 2015

Google Analytics Report of the Month – Audience > Cohort Analysis

March 31, 2015 ark-com

Don’t get fooled by the techie sounding name – this is a report that delivers on quite a simple need. Let’s say you ran a marketing PR campaign that delivered 2000 visitors to your website last Monday. Fresh from reading about in you in the newspaper they came a-visiting and did stuff. Some fortunate souls […]

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Google Talks Up The Love for Mobile Friendly Websites

March 31, 2015 ark-com

Back in February Google released a note explaining that come April 21 they would take the mobile friendliness of websites as a “ranking factor”. Then in March the Sunday Star Times  interviewed me on the subject. As you can imagine, I had definite opinions that I was happy to share!   So what does it […]

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Five Strategies to Apply When Your Service Business Online Marketing is Failing

March 31, 2015 ark-com

We’ve all read those articles on what to do to achieve unbounded success online. Well this time I thought I would go with the opposite view. What to do when it’s not going well. Maybe the order book is looking a bit light. Or you start the week with a calendar full of white space […]

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