Month: May 2015

Google Analytics Feature of the Month – Intelligence Events

May 25, 2015 ark-com

This month I’m swapping the word “Report” for “Feature” to highlight the Intelligence Event option available in your Google Analytics account. This allows you to configure your account to send you an email when certain predefined events occur on your website. What kind of events? For example, if your Social Media traffic delivers traffic above […]

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Counter your bounce rate

May 25, 2015 ark-com

(As published in the Sunday Star Times, May 10,2015: http://www.stuff.co.nz/business/68319798/counter-your-bounce-rate) How about a bit of audience participation to explain how the “bounce rate” works in Google Analytics? Imagine you’ve printed off the pages of your website (your home page, About Us, Contact Us etc) and laid them out on the floor in front of you. Now […]

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Track your website’s performance with Google Analytics

May 25, 2015 ark-com

(As published in the Sunday Star Times, May 17, 2015: http://www.stuff.co.nz/business/68483238/track-your-websites-performance) Hopefully you now view your website as a salesperson rather than a brochure and you realise you can use Google Analytics to improve how your website is working for you. This week I want to show you how to configure your Google Analytics to track […]

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Thursday.co.nz Event for Thursday, July 23rd – Understanding the Fundamentals

May 25, 2015 ark-com

Thank you to all those who turned up for our inaugural event last month. During this session I covered “Growing your business through Google without buying them a new plane”. The content for our July 23rd session is now finalised (see below) and you can register for the event here. Customers and prospects of Ark […]

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Growing your business through Google without buying them a new plane

May 25, 2015 ark-com

This month I kicked off our first “Thursday” by presenting on “Growing your business through Google without buying them a new plane”. Customers who couldn’t make it will receive a pre-recorded version of this presentation. Here’s a brief synopsis. First, I reviewed how many small businesses in New Zealand have staff (approx 97,000), and then […]

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Google Analytics Report of the Month – Live Reporting

May 1, 2015 ark-com

So who is on your website NOW? No need to guess – just head over to this report and all will be revealed. This is a great way to while away a few moments and look transfixed as people arrive and wander amongst your pages. Some of the cool ways to use a report like […]

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Five Stages to Follow When Converting those Looking to those Buying

May 1, 2015 ark-com

“No thanks I’m just looking.” How many times have you said this when wandering around the shops of your favourite shopping mall? You were probably not alone. Walk around any mall and notice those holding shopping bags compared to those not, and the majority will be looking. Well, it’s the same online. In fact the […]

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