Month: October 2015

Move from Starter to Savvy Business Owner with Google Tag Manager

October 5, 2015 ark-com

Not another Google product, I hear you say. Something else to add to the “complex tools from Google that I must learn to understand in my spare time” list. Well, possibly, but this article will show you how Google Tag Manager can help you move from Starter to Savvy Business Owner status. First off let’s […]

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Google Analytics Report of the Month – Campaign Reporting

October 5, 2015 ark-com

Acquisition > Campaigns > All Campaigns Let’s talk about measuring the effectiveness of your campaigns – specifically those driven by email marketing. Done well, email marketing should entice prospects to buy and your customers to buy more. Where does this good stuff happen? For most clients, on your website. So one thing you want to […]

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