Month: October 2016

The One Billion Buyers That Most Marketers Miss

October 14, 2016 ark-com

So everyone knows about Google search, right? Yep, the stats are amazing — how about 40,000 searches every second. Couple that with a straightforward method of advertising, and you and your competitors end up pushing up click costs everyday of the week. Now let’s look at an audience that most are not aware they can […]


Big Brother Brings Better Targeting For AdWords

October 6, 2016 ark-com

Hidden deep in a recent blog post from Google is an update to their AdWords platform that had me sit up and take notice. Most of our clients know the type of prospect they are after. Theirs may be from a certain age group and with definite gender bias. Previously there was no way to […]