Month: March 2017

Google Wants More Clicks From Your Account

March 29, 2017 Chris Price

Earlier on in the month Google announced a change to Google AdWords which made it just that little bit harder to control. Online marketing is a space stuffed full of variables, so when any slight level of control begins to erode I think it’s time to take notice. Managed properly, Google AdWords should represent the […]

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Let’s Go Google Shopping New Zealand

March 13, 2017 Chris Price

Google has finally allowed New Zealand to join the 22 other countries that can now use its Product Listing Ads within the Google Shopping environment, in search. So is this good, great or terrible news for Kiwi companies? Before I share my prediction, let’s outline what all the fuss is about. You may have noticed […]

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Four Steps to Surviving a Relationship Break Up With Google

March 2, 2017 Chris Price

Most business owners insure against risks that could sink their business. Fire, theft, earthquake; even the loss of key personnel. All can be covered in some way by insurance, as typically the problem is fixed with money. But what about probably the biggest undiscovered risk companies may have? One that isn’t fixed with money. And […]

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Where’s Your Weakest Link

March 2, 2017 Chris Price

For a business owner new to online marketing, the space can seem totally bemusing. Google, Facebook, websites, email marketing — so many options — so many tactics and so little time and money to invest. And when faced with so many options to take, the tyranny of choice kicks in, and frequently nothing is done. […]

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