Month: September 2017

Attribution Modelling: The Keys To The Conversion Kingdom

September 21, 2017 ark-com

In my last blog, I talked about the importance and value of visitors who return to your website having not engaged with you on their previous visit. Having those people return is generally a good thing, since they’re more likely to buy or engage with you than even existing customers. And that means you want […]


Why Non-Customers Can Be Even More Valuable Than Customers

September 13, 2017 ark-com

Everyone loves regular customers, and rightly so. And if someone comes to your website but doesn’t do business with you, you at least want them to engage with you in some way, surely? By giving you their email address, for example, or requesting a free ebook.  All of that’s true, but it can obscure one […]