Month: March 2018

Becoming a Picky Google Search Advertiser

March 13, 2018 ark-com

You’ve heard of the 80/20 rule, right? Also known as the Pareto Principle, it’s a basic mathematical law that states roughly 80% of the effects come from 20% of the causes. It’s very useful in business and economics; 80% of your sales will come from 20% of your customers (conversely, 80% of your complaints will […]