Month: April 2018

Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

April 6, 2018 ark-com

Many purchases are bought on impulse, and according to a recent survey, over two thirds of people who did impulse buy, did so because they were physically standing in a store. It’s a well-known marketing ploy; place inexpensive items near the checkout and people will tend to buy them. And it’s easy to see why. […]

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Google Home – A Kiwi Experience

April 6, 2018 ark-com

About a year and a half ago, Google launched its rival to the Amazon Echo, a smart speaker called Google Home. As usual, New Zealand has been invited late to the party, and officially Google Home hasn’t been released here – but it is available in Australia. What is Google Home? Google Home is a […]

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