Month: August 2018

How giving away freebies can grow your business

August 30, 2018 ark-com

No one ever became rich by giving things away for free… or have they? Although it’s counter-intuitive, a well thought-out campaign that gives away a “freebie” can make you money. Increases in leads, customers, and sales have all been proven to result from giveaway promotions, and all for a fraction of the usual marketing techniques. […]

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How much should I spend on digital marketing?

August 9, 2018 ark-com

Marketing is a key component of any business, but for a small and medium enterprise, finding the balance between spending and return on investment is tricky. And marketing has changed a lot in recent years. Not so long ago, marketing was about advertisements in magazines, radio, and TV. Only a few businesses were spending money […]

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