Month: May 2019

Trustpilot Case Study: How Canvas Factory builds trust with customers

May 9, 2019 ark-com

Canvas Factory’s mission is to make photo printing easy and affordable for everyone. The business believes shoppers should be able to buy cheap canvas prints without sacrificing quality and craftsmanship. But in such a competitive industry, it is imperative for a company like Canvas Factory to be able to hold trust at all levels and […]

Tags: Trustpilot

Closing The Loop: How to identify when your online marketing has led to a face-to-face purchase

May 6, 2019 ark-com

Department store tycoon John Wanamaker, who died in 1922, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Of course he didn’t. Unlike you and me, Mr Wanamaker didn’t have the benefit of online marketing. But before we get too smug, let’s remember one important […]

Tags: Conversion Attribution