Month: October 2019

The Bridges of Silicon Valley: Maximising your Facebook and Google Advertising

October 31, 2019 ark-com

They are run by separate companies, but wouldn’t it be great if the insight you build in one could be transferred to the other?  As competitors, Google and Facebook do try to operate within their own silos in maintaining a competitive advantage. However, here at ARK Advance, we are keen to make 1 plus 1 […]


Writing Ads While The Competition Watches

October 21, 2019 ark-com

In our last post, we touched on the topic of tailoring your marketing message to resonate with particular audiences. This is a challenge in itself, and even more so when your competitors’ ad is going to be right alongside it for comparison. No pressure! With the Google Display Network and Facebook, your ads are discreetly […]


Two Shapes To Help You Buy Your Digital Advertising With Confidence

October 7, 2019 ark-com

As you probably know by now, each of your potential customers is absolutely unique… just like everybody else! Before you come along with your online ad, they will each have their own particular awareness of your field, and existing level of demand (which may be nil) for your service. This can make budgeting for digital […]


Five Metrics for Marketing a Successful Service Business

October 2, 2019 ark-com

There aren’t fifty, and likewise there isn’t just one “weird tip” for digital marketing success. Here are five metrics that can help guide the improved performance of online marketing for your service business.  Surprise surprise, the majority come from your ability to track a lead straight through to a sale. That is, it’s more than […]