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FIVE STRATEGIES TO APPLY WHEN YOUR ONLINE MARKETING IS FAILING

We’ve all read those books and articles on what to do to achieve unbounded success online. Well this time I thought I would go with the opposite view. What to do when it’s not going well. Maybe the order book is looking a bit light. Or you start the week with a calendar full of white space without a prospect appointment in sight.

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IS YOUR WEBSITE “TUNED” FOR THE GOOGLE VISITOR?

What makes a Google visitor so different from the rest? And why, compared to their other network of visitors, would these visitors most likely fail to convert? Here are just four points of difference as I see them.

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SEVEN STRATEGIES TO SUCCESSFULLY SELL SERVICES ONLINE

The approach required to successfully sell services online is vastly different from that needed to sell products. These seven tips are a selection of strategies and tactics that we apply through our standard implementation process. By following any or (ideally) all of these points you will be well on the way to transforming your website into the lead generating machine it can be.

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THE HIDDEN TAX IN ONLINE MARKETING

Translate your website findings into the equivalent of a standard Profit and Loss report, referring to what in the Website Analytics world represents Revenue, Expenses, Profit and Tax. For the brave, we also delve into the Balance Sheet, pointing to where the Assets are in this online world.

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