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Guessing Becomes Mainstream In Digital Marketing
Measurement makes digital marketing work. Without it we’d be guessing, and that’s a poor strategy when money is on the line.
Three Ways To Help Your Marketing Messages Survive The Fuzzy World of Privacy Compliant Digital Marketing
Early on in my 20 years as a digital marketer, my focus spanned three areas: measurement; email marketing; and a small search engine that was gaining some traction, Google.
Digital Marketing Loses Its Edge – Two Strategies To Keep Yours Sharp
I have a couple of strategies you can use to help achieve a similar edge during these changing times. But before we dig into the details, let’s talk about the types of digital advertising that are cause for concern.