We love Analytics.

We focus on Results.

We share Knowledge.

Google Analytics

Installed, configured and customised to your website. Enables you to measure and monitor your website performance with ease.

Google AdWords

Campaigns that drive profitable business growth. Search, display and video advertising to suit your budget.

SEO Services

Advice and services to achieve and maintain your rightful place in the search results.

Conversion Rate Optimisation

Adding persuasive punch to your website pages. A methodical and proven approach to online sales improvement.

Email Marketing

Begin your journey or improve your existing email conversations. You drive or we manage for you. A strong performer after all these years.

Website Review

Ideal when you don’t know where to start. A popular risk free initial engagement.

Group Training

Invest the time to upskill you or your team. Affordable group training courses designed to help you implement your learnings.

Believing in
Measurement
Since 2002

Digital marketing is highly measurable IF you have it set up correctly. That’s why this is job #1 for all our new projects since we started in 2002. Once complete we can learn from the bad and maximise the good to help you achieve the greatest gains from your spend.

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Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019ark-com

Google Life Events has a life event of its own – and that’s good news for you

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

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How to reach people who aren’t looking for what you’re offering

March 29, 2019ark-com

How to reach people who aren’t looking for what you’re offering

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

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The Importance of Differentiation

March 25, 2019ark-com

The Importance of Differentiation

Vive la difference – even if it’s a tiny one. So after a lot of hard work, your website is on the first page of Google’s search results. Congratulations, it’s not a simple task. The problem now is that it is surrounded by your competitors. Will it stand out? Online marketing is a unique beast. […]

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How giving away freebies can grow your business

August 30, 2018ark-com

How giving away freebies can grow your business

No one ever became rich by giving things away for free… or have they? Although it’s counter-intuitive, a well thought-out campaign that gives away a “freebie” can make you money. Increases in leads, customers, and sales have all been proven to result from giveaway promotions, and all for a fraction of the usual marketing techniques. […]

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How much should I spend on digital marketing?

August 9, 2018ark-com

How much should I spend on digital marketing?

Marketing is a key component of any business, but for a small and medium enterprise, finding the balance between spending and return on investment is tricky. And marketing has changed a lot in recent years. Not so long ago, marketing was about advertisements in magazines, radio, and TV. Only a few businesses were spending money […]

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Decisions, decisions! Social Media Marketing vs Search Marketing

July 24, 2018ark-com

Decisions, decisions! Social Media Marketing vs Search Marketing

If you’ve ever wondered how much of your ad spend to put into search vs social media, you’re in good company. For many business managers, online’s mysterious enough without having to figure out how to divvy up your spend in that area. The good news is, the difference between search and social media is simple […]

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