We love Analytics.

We focus on Results.

We share Knowledge.

Google Analytics

Installed, configured and customised to your website. Enables you to measure and monitor your website performance with ease.

Google AdWords

Campaigns that drive profitable business growth. Search, display and video advertising to suit your budget.

SEO Services

Advice and services to achieve and maintain your rightful place in the search results.

Conversion Rate Optimisation

Adding persuasive punch to your website pages. A methodical and proven approach to online sales improvement.

Email Marketing

Begin your journey or improve your existing email conversations. You drive or we manage for you. A strong performer after all these years.

Website Review

Ideal when you don’t know where to start. A popular risk free initial engagement.

Group Training

Invest the time to upskill you or your team. Affordable group training courses designed to help you implement your learnings.

Believing in
Measurement
Since 2002

Digital marketing is highly measurable IF you have it set up correctly. That’s why this is job #1 for all our new projects since we started in 2002. Once complete we can learn from the bad and maximise the good to help you achieve the greatest gains from your spend.

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Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

April 6, 2018ark-com

Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

Many purchases are bought on impulse, and according to a recent survey, over two thirds of people who did impulse buy, did so because they were physically standing in a store. It’s a well-known marketing ploy; place inexpensive items near the checkout and people will tend to buy them. And it’s easy to see why. […]

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Google Home – A Kiwi Experience

ark-com

Google Home – A Kiwi Experience

About a year and a half ago, Google launched its rival to the Amazon Echo, a smart speaker called Google Home. As usual, New Zealand has been invited late to the party, and officially Google Home hasn’t been released here – but it is available in Australia. What is Google Home? Google Home is a […]

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Becoming a Picky Google Search Advertiser

March 13, 2018ark-com

Becoming a Picky Google Search Advertiser

You’ve heard of the 80/20 rule, right? Also known as the Pareto Principle, it’s a basic mathematical law that states roughly 80% of the effects come from 20% of the causes. It’s very useful in business and economics; 80% of your sales will come from 20% of your customers (conversely, 80% of your complaints will […]

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2018: The year you come to grips with Google attribution modelling

February 9, 2018ark-com

2018: The year you come to grips with Google attribution modelling

Last September I introduced attribution modelling, a newish Google tool that helps you understand to what extent each step on a customer journey has contributed to a sale. The better you understand this, the better able you are to allocate your ad spend appropriately to each step on the pathway. Although attribution modelling is far […]

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Want to increase conversion rates? Check out Google’s updated marketing tool.

January 24, 2018ark-com

Want to increase conversion rates? Check out Google’s updated marketing tool.

In-Market Audiences is a powerful Google tool that helps you connect with potential customers at the perfect time – when they’re about to make a purchase decision. Launched in 2013 as In-Market Buyers, it was originally built on people’s queries and browsing history. These days, that operating principle remains but with much more power and […]

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Is Your Google Search Advertising Cannibalising or Multiplying Your Existing Strong Google Ranking?

January 18, 2018ark-com

Is Your Google Search Advertising Cannibalising or Multiplying Your Existing Strong Google Ranking?

Each Friday, the team at Ark Advance gets together for a Show and Tell session, where we show off our best work to each other and also share insights and learnings into the world of online marketing. You’d think that after more than two decades in this business I’d rarely learn anything new in these […]

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