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Google Analytics

Installed, configured and customised to your website. Enables you to measure and monitor your website performance with ease.

Google AdWords

Campaigns that drive profitable business growth. Search, display and video advertising to suit your budget.

SEO Services

Advice and services to achieve and maintain your rightful place in the search results.

Conversion Rate Optimisation

Adding persuasive punch to your website pages. A methodical and proven approach to online sales improvement.

Email Marketing

Begin your journey or improve your existing email conversations. You drive or we manage for you. A strong performer after all these years.

Website Review

Ideal when you don’t know where to start. A popular risk free initial engagement.

Group Training

Invest the time to upskill you or your team. Affordable group training courses designed to help you implement your learnings.

Believing in
Measurement
Since 2002

Digital marketing is highly measurable IF you have it set up correctly. That’s why this is job #1 for all our new projects since we started in 2002. Once complete we can learn from the bad and maximise the good to help you achieve the greatest gains from your spend.

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How To Close Without Pushing

November 8, 2017ark-com

How To Close Without Pushing

Everyone loves making a sale, right? Well, pretty much everyone reading this blog does. As for me, I’ve built a business around helping you do that. For all the different things Ark Advance does – help you climb up the search rankings, make it easier for visitors to take action on your website, increase the […]

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Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

ark-com

Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

If you’re a Go grand master, you may not like Artificial Intelligence right now. Not since the Google-designed AlphaGo trounced the world’s top player, Ki Jie, by 3 games to nil earlier this year. That came after it handed out a 4-1 beating to another top ranked player, Lee Sedol, in 2016. Or maybe you […]

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Turning Bad News Into Good

October 25, 2017ark-com

Turning Bad News Into Good

It takes guts to be in business. That applies regardless of whether you own the business or are responsible for some aspect of it. I see clients display that courage often. It typically happens when we’ve conducted a review of Google rankings for a business that hasn’t been active in this area. In those cases, […]

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Attribution Modelling: The Keys To The Conversion Kingdom

September 21, 2017ark-com

Attribution Modelling: The Keys To The Conversion Kingdom

In my last blog, I talked about the importance and value of visitors who return to your website having not engaged with you on their previous visit. Having those people return is generally a good thing, since they’re more likely to buy or engage with you than even existing customers. And that means you want […]

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Why Non-Customers Can Be Even More Valuable Than Customers

September 13, 2017ark-com

Why Non-Customers Can Be Even More Valuable Than Customers

Everyone loves regular customers, and rightly so. And if someone comes to your website but doesn’t do business with you, you at least want them to engage with you in some way, surely? By giving you their email address, for example, or requesting a free ebook.  All of that’s true, but it can obscure one […]

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Google Life Events Targeting Comes to YouTube : how to target your buyer well before they buy

August 16, 2017ark-com

Google Life Events Targeting Comes to YouTube : how to target your buyer well before they buy

Energy companies know that one of the best times to acquire new customers is when they’re moving home. The problem is, every energy company knows that, so every energy company targets people at this time. But what if you could target people a few weeks or months before they move home? Google, who know a […]

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