Google just published its first official AI Optimisation Guide. A surprising chunk of it is telling people to stop doing the things being sold as 'AI SEO': LLMS.txt files, content chunking, AI-specific markup. Here's what's actually worth doing.
Most people meet AI through a chat box. That's like meeting the internet through a single website. Here's what's happening one layer down — call tracking, weekly reporting, and the framework that makes AI useful for a business.