Measuring AI Search: What We Can Track, What We Can’t, and What to Watch Out For

AI search is growing but measurement hasn't caught up. Here's what you can actually track, where the gaps are, and what to ask before spending on GEO.

How a Landing Page Rewrite Increased Conversions by 118% — Without Spending More on Ads

A client had a strong sales process but a landing page that didn't show it. We interviewed their team, rewrote the page to reflect how they actually treated customers, and conversions jumped 118% — without spending more on ads.

What IKEA Taught Me About Messaging (Without Saying a Word)