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Google’s AI Search Guide Is Mostly a List of Things You Don’t Need to Do
Google just published its first official AI Optimisation Guide. A surprising chunk of it is telling people to stop doing the things being sold as 'AI SEO': LLMS.txt files, content chunking, AI-specific markup. Here's what's actually worth doing.
Time to upgrade from chat?
Most people meet AI through a chat box. That's like meeting the internet through a single website. Here's what's happening one layer down — call tracking, weekly reporting, and the framework that makes AI useful for a business.
Measuring AI Search: What We Can Track, What We Can’t, and What to Watch Out For
AI search is growing but measurement hasn't caught up. Here's what you can actually track, where the gaps are, and what to ask before spending on GEO.