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Trustpilot Case Study: How Canvas Factory builds trust with customers

May 9, 2019 ark-com

Canvas Factory’s mission is to make photo printing easy and affordable for everyone. The business believes shoppers should be able to buy cheap canvas prints without sacrificing quality and craftsmanship. But in such a competitive industry, it is imperative for a company like Canvas Factory to be able to hold trust at all levels and […]

Tags: Trustpilot

Closing The Loop: How to identify when your online marketing has led to a face-to-face purchase

May 6, 2019 ark-com

Department store tycoon John Wanamaker, who died in 1922, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Of course he didn’t. Unlike you and me, Mr Wanamaker didn’t have the benefit of online marketing. But before we get too smug, let’s remember one important […]

Tags: Conversion Attribution

Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019 ark-com

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

Tags: Life Events

How to reach people who aren’t looking for what you’re offering

March 29, 2019 ark-com

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

Tags: Audience Targeting

The Importance of Differentiation

March 25, 2019 ark-com

Vive la difference – even if it’s a tiny one. So after a lot of hard work, your website is on the first page of Google’s search results. Congratulations, it’s not a simple task. The problem now is that it is surrounded by your competitors. Will it stand out? Online marketing is a unique beast. […]

Tags: Point Of Difference

How giving away freebies can grow your business

August 30, 2018 ark-com

No one ever became rich by giving things away for free… or have they? Although it’s counter-intuitive, a well thought-out campaign that gives away a “freebie” can make you money. Increases in leads, customers, and sales have all been proven to result from giveaway promotions, and all for a fraction of the usual marketing techniques. […]

Tags: Giveaway Promotion

How much should I spend on digital marketing?

August 9, 2018 ark-com

Marketing is a key component of any business, but for a small and medium enterprise, finding the balance between spending and return on investment is tricky. And marketing has changed a lot in recent years. Not so long ago, marketing was about advertisements in magazines, radio, and TV. Only a few businesses were spending money […]

Tags: Digital Marketing Spend

Decisions, decisions! Social Media Marketing vs Search Marketing

July 24, 2018 ark-com

If you’ve ever wondered how much of your ad spend to put into search vs social media, you’re in good company. For many business managers, online’s mysterious enough without having to figure out how to divvy up your spend in that area. The good news is, the difference between search and social media is simple […]

Tags: Social vs. Search

Google AdWords ad suggestions: Are the robots taking over?

July 16, 2018 ark-com

If you’re of a paranoid disposition, a recent AdWords announcement won’t be helping matters. In April, Google let advertisers know that if they didn’t optimise their ad groups themselves, Google would do it for them. Ad suggestions are ads created by Google on your behalf. And, unless you tell Google otherwise, Google will include those […]

Tags: Ad Suggestions

Murray Fulton: The Challenges of Growth

June 7, 2018 ark-com

This blog has been provided by a guest writer, Murray Fulton. Murray is an Advantage Business Director, Partner and Business Advisor who is passionate about helping SME business owners achieve their goals, and has worked with SME clients since 2005. In this article he shares some of his experiences working with clients who wish to […]

Tags: Business Growth

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