You may think you need a kitchen full of ingredients to make a good meal, but if you choose the right ingredients, you’ll find that just a few essentials will do beautifully.
November marked 19 years since Ark Advance began. Loving what I do has helped Ark Advance reach this milestone.
Shoppers’ behaviour following previous lockdowns suggests that when mobility is restricted, spending is deferred but not permanently suppressed.
When someone contacts your business via a web submission form, your analytics setup will tell you which advertisement or campaign led them to your website.
An effective way to learn more about your audience is to find out what and where they are clicking on your website. While you can’t look over people’s shoulders as they navigate your website, you can do the next best thing with click trackers.
Perhaps it’s a heartwarming story, an innovative product or service, or a fresh approach to sustainability. Whatever it is, that’s what your marketing needs to get across.
You can take this a step further by thinking about the journey your audience takes on the way to making a purchase, and providing messages that resonate with the buyer at each stage.
There’s a “sweet spot” when it comes to unemployment. It’s where there’s enough competition for jobs, and enough jobs to allow the unemployed to find a good position.
To get the biggest bang for your advertising buck, it makes sense to target the people most likely to be interested in your product or service. Sounds obvious, doesn’t it?
Recently we’ve been helping clients convert more website visits into sales by making their online forms more user-friendly.
When it comes to generating leads, you can’t do better than ‘word of mouth’ recommendations between friends.
If you’re not on Pinterest, you may be missing out on one of the internet’s best sources for predicting coming trends.
You don’t have to be an interior designer to sell home improvement products, but learning a few design principles may help you and your team convert more leads into sales.
Sometimes in business it’s not about doing more of the same thing - rather getting more from the thing you do. The quoting process is an excellent example of this.
Apple recently released this informative PDF that supports their plans to take a stand to improve the transparency behind what personal data is and isn't shared when you use their device and the apps that run on it.
When someone asks you for a quote, it means they’re seriously considering doing business with you, but the deal isn’t closed yet. New customers can be won or lost at this stage and it's important to get it right.