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Make Every Click Count – Focus On The Searchers You Want As Customers

To get the biggest bang for your advertising buck, it makes sense to target the people most likely to be interested in your product or service. Sounds obvious, doesn’t it?

Are Your Forms Scaring Off Your Leads

Recently we’ve been helping clients convert more website visits into sales by making their online forms more user-friendly.

Leverage Word of Mouth in Your Digital Marketing

When it comes to generating leads, you can’t do better than ‘word of mouth’ recommendations between friends.

Pinterest Advertising That Mirrors The Latest Home Decor Trends

If you’re not on Pinterest, you may be missing out on one of the internet’s best sources for predicting coming trends.

Why Understanding Colour Can Help Your Team Convert More Sales Leads

You don’t have to be an interior designer to sell home improvement products, but learning a few design principles may help you and your team convert more leads into sales.

Four Tips To Increase Your Quote Acceptance Rates

Sometimes in business it’s not about doing more of the same thing - rather getting more from the thing you do. The quoting process is an excellent example of this.

When Privacy Becomes A Point of Difference

Apple recently released this informative PDF that supports their plans to take a stand to improve the transparency behind what personal data is and isn't shared when you use their device and the apps that run on it.

Become Super Smart with Your Quoting Process

When someone asks you for a quote, it means they’re seriously considering doing business with you, but the deal isn’t closed yet. New customers can be won or lost at this stage and it's important to get it right.

The Home Show Guide To Planning Your Digital Marketing For 2021

Well, here we are well into the new year, so time to start planning your digital marketing for 2021. Contact us today to learn more.

What Now: The Local TV Trends, And What They Mean For You

As reported recently in the NZ Herald, new research commissioned by NZ On Air has highlighted the further dramatic growth in reach of the various online video/AV media channels.

Photography 101 To Support Your Digital Marketing

As anyone with a smartphone knows, social media platforms are a richly visual experience. As well as their entertainment value, they have provided the world with arguably the biggest possible marketplace for businesses to display...

The Vision Advantage: Virtual Showrooms

With the most arduous restrictions of COVID-19 behind us (for now), New Zealanders are starting to spend money again – most notably on domestic travel and home improvements1. But while we are able to resume local travel and trade freely in the...

War Of The Robots: Fighting Back Against Click Fraud

Have you ever found yourself studiously avoiding your own paid links in Google, so that you don’t get charged for looking at your own website? Every click costs, regardless of the intent – and it turns out that it’s big business for fraudsters…

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