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Smarter Not Harder: Let Google Do Your Legwork

September 13, 2019 ark-com

There are a lot of unknowns when it comes to advertising online, especially at the beginning. You may start with a very clear idea and definition of what it is you’re offering; but as you further consider the diverse needs and viewpoints of your potential clientele, you might not feel confident in deciding which words […]

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Good Things Take Time: Remarketing For Your Service Business

September 13, 2019 ark-com

If you’re a regular internet browser, which is most of us these days, you’ll no doubt have noticed certain types of ads popping up with some regularity that are directly related to the websites you have visited prior.  It’s all part of a service called remarketing and when used wisely, it’s a really handy way […]

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Marketing Your Service Business: The Hammer Or The Hand?

August 5, 2019 ark-com

Are you more likely to buy a hammer, or hire a builder?  When you stop and think about purchasing a product online, versus seeking a service, some obvious differences come to mind.  When you’re in a service business, your customers are paying for your expertise and the trust they place in you.  The process of […]

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Is Your Digital Marketing De Optimised By Poor Sales Leads Management?

July 22, 2019 ark-com

Are you someone who is passionate about your business, but a bit more relaxed in tracking and analysing your sales leads? While this approach is familiar in small business, it could be a handbrake to the future growth you are seeking. The price of not being organised I remember my accountant telling me about her […]

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Are you as good as your last review?

July 9, 2019 Chris Price

The success of sites like Amazon and TripAdvisor has led more and more of us to seek the insight of customer reviews before buying. This trend is spreading fast, and throughout industries not previously known for their online presence. Gaining a provable business reputation using customer reviews can make the difference between success and failure […]

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Zero To Hero – Rate Your Leads For Better Performance

June 28, 2019 ark-com

Imagine you hire, at some expense, a highly rated and expert staff member to transform your business. Do you bring them into the fold, ensuring they have access to all the information and tools they need?  Or do you thank them for joining you and then seat them in the basement with an offline PC? […]

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Trustpilot Case Study: How Canvas Factory builds trust with customers

May 9, 2019 ark-com

Canvas Factory’s mission is to make photo printing easy and affordable for everyone. The business believes shoppers should be able to buy cheap canvas prints without sacrificing quality and craftsmanship. But in such a competitive industry, it is imperative for a company like Canvas Factory to be able to hold trust at all levels and […]

Tags: Trustpilot

Closing The Loop: How to identify when your online marketing has led to a face-to-face purchase

May 6, 2019 ark-com

Department store tycoon John Wanamaker, who died in 1922, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Of course he didn’t. Unlike you and me, Mr Wanamaker didn’t have the benefit of online marketing. But before we get too smug, let’s remember one important […]

Tags: Conversion Attribution

Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019 ark-com

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

Tags: Life Events

How to reach people who aren’t looking for what you’re offering

March 29, 2019 ark-com

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

Tags: Audience Targeting

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