The Vision Advantage: Virtual Showrooms

July 30, 2020 ark-com

With the most arduous restrictions of COVID-19 behind us (for now), New Zealanders are starting to spend money again – most notably on domestic travel and home improvements1. But while we are able to resume local travel and trade freely in the community, it’s inevitable that showrooms and previously packed-out home show events will see […]

Tags: Virtual Shopping

War Of The Robots: Fighting Back Against Click Fraud

February 17, 2020 ark-com

Have you ever found yourself studiously avoiding your own paid links in Google, so that you don’t get charged for looking at your own website? Every click costs, regardless of the intent – and it turns out that it’s big business for fraudsters. By now, it won’t be news to anyone that all clicks are […]

Tags: Click Fraud

Five Years And Growing Strong With The Auckland Arts Festival

February 17, 2020 ark-com

At Ark Advance, we value strategic partnership and empowering organisations. As a Corporate Patron of the Te Ahurei Toi o Tāmaki Makaurau/Auckland Arts Festival in 2020, we have a strong relationship in the heart of our community that continues to evolve with empowerment at its core.  Now in its fifth consecutive year, this partnership has […]


Atomic Power For Your SEO Solutions

February 17, 2020 ark-com

In his book Atomic Habits, the author James Clear proposes the benefits of tiny, incremental changes for significant long-term results. While the concept itself isn’t new, Clear’s comprehensive and approachable system for achieving personal change is proving popular, with more than a million copies of the book sold and counting. While we can see intellectually […]

Tags: SEO

The Most Obvious Digital Marketing Predictions For 2020

December 6, 2019 ark-com

In this issue, ARK Advance founder and GM Chris Price takes a deeper look into his crystal ball of online marketing. What do you see, Chris? “Well, after another year in the business and now 17 years in this space, I can list for you the most obvious topics that I think are worth some […]


You Have Reached Your Destination: Profitable Digital Marketing

November 21, 2019 ark-com

I once travelled to Hamilton, hitching a ride with a friend who had a very strange way to navigate. She was OK leaving Auckland but once over the Bombay Hills, her method was to follow people who she “thought” were on their way to Hamilton. I was new to NZ, so was no help. Needless […]


The Bridges of Silicon Valley: Maximising your Facebook and Google Advertising

October 31, 2019 ark-com

They are run by separate companies, but wouldn’t it be great if the insight you build in one could be transferred to the other?  As competitors, Google and Facebook do try to operate within their own silos in maintaining a competitive advantage. However, here at ARK Advance, we are keen to make 1 plus 1 […]


Writing Ads While The Competition Watches

October 21, 2019 ark-com

In our last post, we touched on the topic of tailoring your marketing message to resonate with particular audiences. This is a challenge in itself, and even more so when your competitors’ ad is going to be right alongside it for comparison. No pressure! With the Google Display Network and Facebook, your ads are discreetly […]


Two Shapes To Help You Buy Your Digital Advertising With Confidence

October 7, 2019 ark-com

As you probably know by now, each of your potential customers is absolutely unique… just like everybody else! Before you come along with your online ad, they will each have their own particular awareness of your field, and existing level of demand (which may be nil) for your service. This can make budgeting for digital […]


Five Metrics for Marketing a Successful Service Business

October 2, 2019 ark-com

There aren’t fifty, and likewise there isn’t just one “weird tip” for digital marketing success. Here are five metrics that can help guide the improved performance of online marketing for your service business.  Surprise surprise, the majority come from your ability to track a lead straight through to a sale. That is, it’s more than […]