Google Ads
240 Characters That Make or Break Your Business
Two headlines, thirty characters each. Two descriptions, ninety characters each. That’s it. 240 characters stand between you making money or losing money in Google Ads.
Everyone gets the same 240 characters. But while others obsess over technical settings and bid strategies, we know the truth: It’s not a technical problem, it’s a messaging problem.
Why Most Google Ads Campaigns Fail (And How We’re Different)
After 20+ years managing hundreds of Google Ads campaigns for New Zealand businesses, we’ve seen the same pattern repeatedly: businesses throw money at technically perfect campaigns with weak messages—and wonder why they’re not getting results.
Here’s what makes us different: We fix your message before we touch your campaigns.
The ARK Advantage: Message-First Google Ads Management
While other agencies jump straight into keyword research and campaign setup, we take a completely different approach. We know that even the most sophisticated Google Ads campaign will fail if your 240 characters don’t outperform your competitors’ 240 characters.
That’s why every Google Ads engagement starts with our proven three-step process:
The ARK Advantage
Our Proven Three-Step Theory
Assess
We don’t just analyse keywords—we dissect your competitors’ actual ads. What are they saying in their 240 characters? Where are the gaps? What messages are missing from the market? This competitive intelligence becomes the foundation for ads that actually stand out.
Realign
We work with you to craft those 240 characters into weapons-grade marketing messages. We’re not afraid to tell you when your current messaging sounds exactly like your competitors—or worse. Using insights from our assessment, we create ads that make prospects choose you over everyone else.
Kick-off
Only after your message is battle-tested do we deploy the technical excellence you expect. We combine human expertise with AI-driven campaign types, but always with your killer message at the core.
What Makes Our Approach Work
The Results Speak for Themselves
Our Google Ads Management Process
Our Pricing
Transparent, value-based pricing with no hidden fees or percentage markups.
Starter Package: $990 + GST per month
- Perfect for businesses spending up to $5,000/month on ads
- Full message development and campaign management
- Monthly reporting and optimisation
Growth Package: Custom pricing based on campaign complexity
- For established businesses ready to scale
- Advanced message testing and multi-campaign strategies
- Weekly optimisation and dedicated account management
All packages include:
- Initial Marketing Message Audit
- Competitive message analysis
- Full campaign setup and management
- Conversion tracking setup
- Regular reporting and optimisation
- No lock-in contracts
Is Your Message Ready to Outperform Your Competitors?
Don’t waste another dollar on Google Ads until you know your 240 characters can beat theirs.
Book a free 60-minute Marketing Messaging Audit session to discover:
- How your current ads compare to your competitors’ messages
- Which message gaps you could exploit for immediate wins
- Whether your marketing message is strong enough for paid advertising
- Exactly how our ARK process can transform your Google Ads performance
Because in the end, everyone gets the same 240 characters. It’s how you use them that determines whether you win or lose.