Month: January 2008

Attract Them With Dollars – Bring Them Back With Cents

January 22, 2008 ark-com

Serving nice coffee is one of the many benefits that bricks and mortar shops have over their web cousins. One other less obvious are the roads and pathways that line their front door.

Tags: Email Marketing

Online Advertising Solutions

January 22, 2008 ark-com

Find Your Online Advertising Gold In Email Marketing

Serving nice coffee is one of the many benefits that bricks and mortar shops have over their web cousins. One other less obvious are the roads and pathways that line their front door.

Tags:

Email Marketing Agency Briefing Issues?

January 22, 2008 ark-com

Your Email Marketing Agency Needs a Brief – Struggling With What to Include?

Are you putting off your next email newsletter? Has it been a long time since your team hit “send”? And, was your last edition less news and more letter ?

Tags:

Peer over the shoulder of your searcher

January 22, 2008 ark-com

Hourly reports from Google Adwords can help to reveal some interesting facts about when your searchers are looking for what you offer.

Tags: Grow Traffic

Why Website Marketing?

January 22, 2008 ark-com

You don’t have brochure marketing, or sales person marketing so why website marketing?

Website marketing is there for those that want their website to both “tell” and “sell” their product and service. As you can imagine, not everyone fits into this category.

Tags: Main Menu Category

Online Lead Generation Services at Permission

January 17, 2008 ark-com

Online Lead Generation Services at Permission

Depending on your industry, its competitive profile, and the problems your products/services solve, online lead generation can be either an extremely simple or an excruciatingly complex task.

We have customers who have built a business in a few months based on a single web page and a well written Google AdWords ad, whereas others are making single digit monthly percentage point growth through extensive, detailed and painstakingly left-brain testing procedures.  Yes, each business follows the same common methodologies, but the outcomes can be vastly different.

And then with luck there’s the arrival of a new lead being, for most, cause for a celebration.  Yes, that AdWords ad is working well or, perhaps, that copy change on the landing page is starting to hit its straps.  You really are starting to master this lead-generation lark, you mutter under your breath – and you would be partly right.

You see, generating a lead is one thing – converting it into a customer is another.  Frequently, we see that success at the first stage is not always translated into a similar level of achievement with the second.  Of course, you are not to expect a 100% conversion rate between the two – not all leads have the same propensity to become customers.  But still, there can be a wide difference between the total leads generated and the resulting customers converted for many businesses using the online space for lead generation.

Fortunately, it is not uncommon to see your competitors having the same struggles to generate and nurture leads online as you do.  But, by having Permission on your team, you bring to bear years of experience in solving the problems you will face.

The problems this type of work solves.

In its very crudest form, this work ensures your website ‘sells’.  For some, a sale is a person asking for a free report or an initial complimentary consultation.  Others see a sale as another order for some nail polish. Whichever option fits your business, this work is focussed on achieving more ‘sales’ online.

How it will make your site sell more.

In nearly all cases the work focuses on ensuring your website sells in the same way your prospects want to buy.  Once this is mapped out, we go to work with you on creating the right copy and then help get it in front of more of your ideal prospect audience.

What needs to happen BEFORE this type of work is completed?

Most of the gaps that need to be filled here focus on your business, its market and the prospects you want to engage more with.

What coaching content do we offer in this area?

During our coaching sessions we have covered a few specifics of this work.  Have a look at these:

Creating a profitable lead nurturing program

Creating landing pages that work

Improving your website’s conversion rates

Tags: Main Menu Category

Clients

January 17, 2008 ark-com

ABC Business Sales Flybuys The Marketing Association
Adam Parore Mortgages Marketing Profs (US) Formosa Country Club
Agrigarden New Hemisphere Garrison Security
AIG Nufarm Goodwin Real Estate
Air New Zealand New Zealand Hockey Grace Marketing
Boston Wardrobes New Zealand Symphony Orchestra Healtheries
Bridging Finance Ltd OCG Consulting Harrowset Hall
Bullet PR Paper Plus Itchyfeet Travel
Careerzone Paula Ryan Jasons Travel Media
Cleantastic Perron Kensignton Swan
Exotech Petes Post Les Mills
Electronic Navigation Ltd Pivotal Z (US) Line 7
Fisher and Paykel Healthcare Possum New Zealand Madman Entertainment
The University of Auckland Make Up Direct Youthline
PSM Healthcare Rocket Kitchen Teltherm
Power Accountax Select Cleaning Telarc
Pumpkin Patch Solutionists UCMS Solutions
Quinn Business Development Research Solutions  

Tags: Main Menu Category

What we do

January 17, 2008 ark-com

We offer solutions to two problems that your business may be facing:

Tags: Main Menu Category