Do you stand out from your competitors when your prospects go shopping? Or do you all offer the same with the “lowest price” being the only way to determine one from another?
I spend over a quarter of my time each week talking to really smart business owners. The common theme running through these chats has been the necessity to more with less.
Why do we buy what we buy? It’s well understood that we buy for emotional reasons and justify our decision with rational thinking. So what are the emotions at play when people invest in their home?
Come July 2023, our Google Analytics accounts operating under the “Universal” tracking method will go dark and tracking will end. Google Analytics 4 will be the replacement and, all going well, we will enjoy and profit from the transition.
Measurement makes digital marketing work. Without it we’d be guessing, and that’s a poor strategy when money is on the line.
Three Ways To Help Your Marketing Messages Survive The Fuzzy World of Privacy Compliant Digital Marketing
Early on in my 20 years as a digital marketer, my focus spanned three areas: measurement; email marketing; and a small search engine that was gaining some traction, Google.
I have a couple of strategies you can use to help achieve a similar edge during these changing times. But before we dig into the details, let’s talk about the types of digital advertising that are cause for concern.
Struggling to think how your home renovation focused website should look? Or scratching your head trying to figure out why your website tuned to this market is failing to deliver?
You may think you need a kitchen full of ingredients to make a good meal, but if you choose the right ingredients, you’ll find that just a few essentials will do beautifully.
November marked 19 years since Ark Advance began. Loving what I do has helped Ark Advance reach this milestone.
Shoppers’ behaviour following previous lockdowns suggests that when mobility is restricted, spending is deferred but not permanently suppressed.
When someone contacts your business via a web submission form, your analytics setup will tell you which advertisement or campaign led them to your website.
An effective way to learn more about your audience is to find out what and where they are clicking on your website. While you can’t look over people’s shoulders as they navigate your website, you can do the next best thing with click trackers.
Perhaps it’s a heartwarming story, an innovative product or service, or a fresh approach to sustainability. Whatever it is, that’s what your marketing needs to get across.
You can take this a step further by thinking about the journey your audience takes on the way to making a purchase, and providing messages that resonate with the buyer at each stage.
There’s a “sweet spot” when it comes to unemployment. It’s where there’s enough competition for jobs, and enough jobs to allow the unemployed to find a good position.