Month: June 2015

Uncovering The “Who” Behind the “No”

June 25, 2015 ark-com

(As published in the Sunday Star Times, May 24,2015) Last week we covered how you can use Google Analytics to track positive stuff happening on your website, including sales leads, online purchases and newsletter subscriptions. We did this by configuring the “Goals” section of your Google Analytics account. Now that you have goals in place and […]

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Why did they leave – and Empty Handed

June 25, 2015 ark-com

(As published in the Sunday Star Times, June 07,2015) I believe that websites can be optimised to act like vibrant salespeople rather than boring one-dimensional brochures. But, like the best salespeople, they need to be measured, monitored and have their performance and progress tuned in order to work at their full potential. Google Analytics is […]

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Where did your website visitors arrive from?

June 25, 2015 ark-com

(As published in the Sunday Star Times, June 14,2015) Google Analytics can tell you some really helpful stuff, including where your web visitors were before they clicked onto your site. Liken this in the physical world to someone standing in front of your store and asking people why they chose to visit your shop. Some […]

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Tuning Your Website for Time

June 25, 2015 ark-com

(As published in the Sunday Star Times, June 21,2015) From the response I have been receiving to these articles, it seems that a growing number of business owners would love a website that did its job well and delivered a steady stream of high quality leads. Unfortunately, what’s more common is that business owners spend time […]

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