Month: September 2016

Who Has A Stranglehold on Your Google Advertising?

September 29, 2016 ark-com

Imagine if your Xero accounting software came bundled up with the service supplied by your accountant? Sound quite cool? It could be a small way to save a bit each month. Then imagine if you decided to change accountant and they got the huff and stopped you from accessing all your prior financial data. Now […]


Google Analytics Data That Survives Severed Relationships

September 23, 2016 ark-com

This scenario is surprisingly common. Client A contracts Web Developer B to build a nice, swanky new website. As part of the service, the developer decides to add Google Analytics onto the site to enable their client to track results. For the tracking code they set up a new Google Analytics property within their existing […]


Spring Clean Your Online Marketing

September 16, 2016 ark-com

For us Kiwis the first of September heralds the start of spring. The evenings are becoming lighter, warmer and — for Auckland, especially — a lot dryer. Just four months sit between us and the end-of-year rush, so now is a great time to spring clean your website marketing in preparation. So let’s pull out […]


Your Pocket Sized Google Analytics Assistant

September 8, 2016 ark-com

Hidden in the Google Analytics smartphone app is a tool that most website owners could learn a lot from. The fact that there is an app is nothing new in itself. It’s been on the scene for a while now and allows you to become even closer to your Website Analytics data. Available in both […]


Ark Advance / Google Livestream Event: October 19 – Mobile Consumer Update.

September 2, 2016 ark-com

Join us on the afternoon of October 19 to keep up to date on the latest research from Google. As usual these events are hosted in our offices – this time in both Auckland and Christchurch. Two themes to cover this time: 1) how mobile has changed consumer behavior, and 2) the steps you can […]