Month: February 2018

2018: The year you come to grips with Google attribution modelling

February 9, 2018 ark-com

Last September I introduced attribution modelling, a newish Google tool that helps you understand to what extent each step on a customer journey has contributed to a sale. The better you understand this, the better able you are to allocate your ad spend appropriately to each step on the pathway. Although attribution modelling is far […]