Category: Building Leads

Trustpilot Case Study: How Canvas Factory builds trust with customers

May 9, 2019 ark-com

Canvas Factory’s mission is to make photo printing easy and affordable for everyone. The business believes shoppers should be able to buy cheap canvas prints without sacrificing quality and craftsmanship. But in such a competitive industry, it is imperative for a company like Canvas Factory to be able to hold trust at all levels and […]

Tags: Trustpilot

Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019 ark-com

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

Tags: Life Events

How to reach people who aren’t looking for what you’re offering

March 29, 2019 ark-com

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

Tags: Audience Targeting

The Importance of Differentiation

March 25, 2019 ark-com

Vive la difference – even if it’s a tiny one. So after a lot of hard work, your website is on the first page of Google’s search results. Congratulations, it’s not a simple task. The problem now is that it is surrounded by your competitors. Will it stand out? Online marketing is a unique beast. […]

Tags: Point Of Difference

Ark Advance sponsorship of the Auckland Arts Festival

December 1, 2016 admin

It’s with great pleasure that I can confirm the ongoing sponsorship by Ark Advance of the Auckland Arts Festival — 8-26 March 2017. Working with Thierry Pannetier — the festival’s Marketing and Communications Director — we have a list of marketing smarts to implement for 2017. Google Analytics was our focus in 2016. First up, […]

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The Google AdWords FOMO Three-Minute Primer

June 17, 2016 ark-com

Somehow you have heard of others growing their business by buying clicks on Google. Deep down you wonder if this could be the trick to give you the growth you want. However, you are stretched for time and drowning under a deluge of tasks. All of which means you are suffering from some serious Google […]

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Online Marketing FOMO* 3-Minute Primer

June 2, 2016 ark-com

Youŕe a busy business owner and the idea of starting anything new makes you shudder. However, you’ve heard that others have transformed their website from a brochure into something special. So you’re committed – but where do you start? This three-minute primer is for you – any anyone else struggling with online marketing FOMO plus […]

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The Power of Online Orchestrations – Campaigns That Keep On Giving

May 26, 2016 ark-com

Hands up if you have enough hours in the day to deliver all the online marketing campaigns you want when you want? Thought so. For most there is a conflict, with too much required to be done with too little resource. Which leaves the challenging task of deciding which tasks will produce the greatest return […]

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The One Thing From Marketing 101 That Can Transform Your Website Marketing

May 12, 2016 ark-com

Can one thing really transform your website marketing? Yes it can. Unfortunately, it’s not as simple as writing better ads, buying more clicks or changing the colour of your website. But it helps if you redefine your opinion of the “job” that Google does for your prospect. To do that, put yourself in your prospect’s […]

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