This blog has been provided by a guest writer, Murray Fulton. Murray is an Advantage Business Director, Partner and Business Advisor who is passionate about helping SME business owners achieve their goals, and has worked with SME clients since 2005. In this article he shares some of his experiences working with clients who wish to […]
Every quarter we ask our customers the same two questions: · Firstly “how likely are you to refer us” on a scale of 1 to 10 ( 10 being every opportunity I have ) · And next, please add any other non-compulsory comment in the free text field. We then put the answers through a formula derived […]
Four years ago, when Thierry Pannetier joined the New Zealand Symphony Orchestra (NZSO) as head of marketing, Ark Advance was already on board. But, he says, “it was immediately apparent that they were a wonderful partner for all things digital”. At that time, digital marketing was still in its infancy: a bit of a novelty […]
Whenever Air New Zealand wanted to send an email campaign out to their database a few years ago, it always involved engaging with four or five external suppliers. It was time-consuming, clunky and, of course, expensive. In 2011 they decided to streamline the process by bringing it in-house. They selected a dedicated internal team, chose an […]
When Terry Roper acquired finance company Cash Relief five months ago, he immediately knew he needed to get his head around its online presence – where site visitors were coming from, where they dropped off and what improvements needed to be made to help visitors accomplish what they had set out to do. And, like […]
We pride ourselves on offering a service that cuts through the electronic payment jargon and delivers results in the simplest way possible. Working with Permission has been a very similar experience for us. They deliver an easy-to-understand methodology that cleverly bypasses the confusion so common in online marketing. It’s a comprehensive end-to-end solution. I’d recommend anyone who is looking for a simple way to solve the complex problem that is online marketing to give them a call.
Roger Yibo Wang
Managing Director – Flo2Cash Limited
Flo2Cash is a credit card and direct debit electronic payment provider based in Albany on Auckland’s North Shore. It operates within an industry category littered with technical jargon and convoluted processes. Thankfully, due to some locally developed nimble technology, the Flo2Cash team is able to slash through all this and enable their clients to enjoy a very simple ‘one-stop shop’ approach to using electronic payment methods.
We believe we have the right staff, products, selection and service standards for our market but when it came to online – while we were doing OK – we knew we could achieve at a higher level. Working with Permission has helped us in a number of different areas understand what that next level is and how to get there in simple, understandable and practical ways.
– Steve Preston – Managing Director – Choice Catering Equipment
The Sometimes clients engage Permission to help them improve on the success they have already achieved. This was the case when the team at Choice Catering Equipment came to Permission as a referral from their then web developer who had built their e-commerce-enabled website.
They arrived with the single task of improving the effectiveness of their Google AdWords advertising. This type of traffic had already proven itself with its positive ‘order converting’ traffic. Now they wanted to engage some specialist campaign management resource to build on their work to date.
"Our relationship with Permission goes back a long way because it works. They offer both a dependable service for online campaign management and a challenging perspective to help guide our strategy online."
– Reece Zondag CEO Les Mills New Zealand
Les Mills New Zealand started working with Permission back in November 2004. They initially contacted the company looking for some advice on further developing a project they had running to automatically communicate with members via email. A previous solution had come across some unexpected problems and some independent advice was now required to find a new vendor and assist in getting the project back on track.
"SelectValet is definitely a start-up success story. Two things helped us achieve this. The first was our focus on presenting a great product to market – the second was Permission and their focus on supplying us a steady stream of leads. It's one hell of a combination."
– Mark Gilbert, SelectValet New Zealand
Launching a new business always comes with a fair amount of risk. The percentage of failures that don't make it past year one is staggering and anything that can reduce the likelihood of this occurring can only be a good thing. And so it was with all this in mind that Mark Gilbert approached Permission to assist in the launch of his new mobile car valet service – SelectValet.
"Fly Buys has come a long way with its online communications since those early campaigns back in 2004. Obviously there's been a large amount of change to make this happen – technology choices, creative suppliers, and internal team members – nevertheless, the path to where we are now from where we were has been a smooth and successful one. I put our relationship with Permission during this period as being an integral part of this achievement."
– Chris Lamers, Head of Marketing and Product Development
If you were a Fly Buys member back in mid 2004 you may have in your Inbox the first ever email message sent as a campaign on behalf of the Loyalty New Zealand marketing team. Back then Fly Buys had dispatched only a small number of email campaigns, all through agency providers. Unfortunately, these projects had taken longer than expected to deploy and came at a cost that made any ongoing campaign work seem cost prohibitive.