Category: Grow Conversions

Website Marketing News – January 2013 Update

January 23, 2013 ark-com

Every month we hold a customer conference call that all of our customers are invited to join. At the beginning of these conference calls we have a section on what is new in the online marketing world that we believe is worthy of your attention. Below is a video of the introduction of January’s conference […]


What the iPhone 5 Means For Savvy Website Marketers

September 24, 2012 ark-com

The Apple iPhone 5 is coming to NZ and most website owners are missing out on the opportunity this represents as it adds to the rushing tide of Kiwi Smartphone use. But first let’s just cast our mind back to when it all started.  It wasn’t all that long ago.  In fact the first iPhone […]


What’s New and worth Commenting – August 2012 Video Update

August 27, 2012 ark-com

Video Update – What’s new AND worth your attention.  Each month we run a customer conference call on online marketing that has at it’s start an intro to what we think is new AND worth commenting on.  Below is the video of this part of the call we covered today for August.   You can access […]


Speed Networking Your Website

August 20, 2012 ark-com

Last Thursday I attended a Speed Networking function put on by the local chamber of commerce.  I was told to come armed with a stash of cards and a well polished 60 second summary of my business.  They were not wrong on both counts. After a nerve subduing glass of wine we were set up […]


Website Renovation – The Easy Path To Success Online

August 13, 2012 ark-com

Currently the Price Household is under siege on Wednesday and Thursday evening by a reality TV program.   This one has four couples pitched against each other as they all renovate one of four houses along the same street in Auckland’s North Shore.   Naturally being “reality TV” there’s a fair bit of drama along the way. […]


Video July 2012 Website Marketing Update

July 31, 2012 ark-com

Each month we invite customers along to our conference call.  This month we talked about the use of Video in your Online Marketing.  At the start of the call we run through any “new stuff” that we think is worthy of attention.  Here’s a clip of the “new stuff” we covered in July.


Three Upgrades to Improve your Chances of Website Marketing Success

July 30, 2012 ark-com

Last month I finally took the plunge and upgraded my mountain bike. The maintenance bills were starting to add up plus my aging body was struggling to cope with the bike’s rather agricultural suspension system. So after some serious pondering I settled on a Specialised Stumpjumper. A name with some irony because, being a rather […]


The Largest Gumball Machine in the World

June 26, 2012 ark-com

Let’s imagine I had a coin-operated Gumball machine that delivered, in place of sugar-coated balls, a steady supply of OK-quality prospects. How much cash would you place in the machine to get each prospect?Now most would say “as little as possible”. This I understand; that’s normal human nature at work. But what if I told […]


Baking your way to e-Commerce Achievement

June 10, 2012 ark-com

I am reliably told that successful baking is a lot like chemistry. All you need to do is follow the instructions, add in the right ingredients in the right order and you are all set to create the same successful outcome of your “experiment” every time. Somehow, it never seems to work the same way […]