Category: Landing Pages

Does Your Website Need Scrolling To Sell?

March 17, 2016 ark-com

Just imagine if the performance of your website is being held back simply because your visitors are not seeing your best content. Forget about them choosing not to read it – they just don’t get to see it. And this is not just any content. It’s all that “must read” information like testimonials, reviews, videos. […]

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How to Avoid Content Shock With Your Google Advertising

March 9, 2016 ark-com

(As published in Marketing Online. Issue 4, March 2016) We have all experienced our own Google Advertising “Content Shock. The scenario usually unfolds like this. You are on the hunt for a person to help design a new brand for your business. You search Google using the phrase “brand design Auckland”. Immediately you start scanning […]

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Email Marketing – Alive, Kicking and Well Supported

November 2, 2015 ark-com

In an age of tweets, status updates and social shares – what space is there for the humble email message?   Thankfully quite a lot if those cluttering up my Inbox can be taken as a guide.   Looking back on last week’s messages I see notes from Facebook, Linked In and even Google +.  Each […]

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Google Analytics Report of the Month – Real-Time reporting

November 2, 2015 ark-com

Let’s forget what Google Analytics tells us about yesterday – this report reveals the here and now. Yep, you can peek at real live humans looking through your pages, clicking from one to another. That allows you to: – Confirm your tracking is actually working by visiting your own website on mobile and desktop devices […]

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Move from Starter to Savvy Business Owner with Google Tag Manager

October 5, 2015 ark-com

Not another Google product, I hear you say. Something else to add to the “complex tools from Google that I must learn to understand in my spare time” list. Well, possibly, but this article will show you how Google Tag Manager can help you move from Starter to Savvy Business Owner status. First off let’s […]

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Google Analytics Report of the Month – Campaign Reporting

October 5, 2015 ark-com

Acquisition > Campaigns > All Campaigns Let’s talk about measuring the effectiveness of your campaigns – specifically those driven by email marketing. Done well, email marketing should entice prospects to buy and your customers to buy more. Where does this good stuff happen? For most clients, on your website. So one thing you want to […]

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Delivering Success Through a Screen the Size of your Hand

August 28, 2015 ark-com

Have you ever dealt with a customer who has very specific needs but who has breezed into your store in such a hurry that they don’t have the time to hear your sales spiel or hang around while you find the best option for them? These customers can be hard to please because they just […]

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Google Talks Up The Love for Mobile Friendly Websites

March 31, 2015 ark-com

Back in February Google released a note explaining that come April 21 they would take the mobile friendliness of websites as a “ranking factor”. Then in March the Sunday Star Times  interviewed me on the subject. As you can imagine, I had definite opinions that I was happy to share!   So what does it […]

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Five Strategies to Apply When Your Service Business Online Marketing is Failing

March 31, 2015 ark-com

We’ve all read those articles on what to do to achieve unbounded success online. Well this time I thought I would go with the opposite view. What to do when it’s not going well. Maybe the order book is looking a bit light. Or you start the week with a calendar full of white space […]

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