Category: Services

Now You See it Now You Don’t – Google Ad Spaces Go Missing

February 29, 2016 ark-com

Recently Google reduced the number of ad slots it was allowing in its desktop search environment. Gone are all the slots on the right hand side. What remains are those at the top – with an extra slot for some queries – and some at the bottom.     That means fewer ad slots are now […]

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Call Tracking – Magic Numbers come to Ark Advance

January 26, 2016 ark-com

Does your website make your phone ring? If it does, or if it should, then this product is for you. This is how it works. We set up a unique phone number just for you and link it to four places. First, we ensure it directs the caller to the right place – your office, […]

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Rinse and Repeat for 2016?

January 26, 2016 ark-com

Albert Einstein typified as a sign of madness “doing the same thing again and again while expecting a different result.” Does that describe your online marketing plan for 2016? Complete the same tasks as 2015 but with the hope of some other result? This article will seed some ideas to ensure this doesn’t happen to […]

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Google Analytics Report of the Month: Site Speed

December 3, 2015 ark-com

Behaviour > Site Speed If I can stream a whole Netflix episode at home with no problems, then why does your website take so long to load? Hopefully this is not a question your prospects are pondering. With services like Netflix and Lightbox we are consuming more bandwidth than ever and our expectations for responsiveness […]

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Your Lead Nurturing Four Step Starter Plan

December 3, 2015 ark-com

As buyers we all know when it is time to “tell” rather than “sell”. This weekend I met a salesperson who knew the difference between the two. My eldest daughter, Maddy, is in the early stages of looking for a new Apple iMac computer. So we ended up at one of the hundreds of Apple […]

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Google Talks Up The Love for Mobile Friendly Websites

March 31, 2015 ark-com

Back in February Google released a note explaining that come April 21 they would take the mobile friendliness of websites as a “ranking factor”. Then in March the Sunday Star Times  interviewed me on the subject. As you can imagine, I had definite opinions that I was happy to share!   So what does it […]

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Five Strategies to Apply When Your Service Business Online Marketing is Failing

March 31, 2015 ark-com

We’ve all read those articles on what to do to achieve unbounded success online. Well this time I thought I would go with the opposite view. What to do when it’s not going well. Maybe the order book is looking a bit light. Or you start the week with a calendar full of white space […]

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Quarterly Customer Survey Results for February

February 25, 2015 ark-com

Every quarter we ask our customers the same two questions: · Firstly “how likely are you to refer us” on a scale of 1 to 10 ( 10 being every opportunity I have ) · And next, please add any other non-compulsory comment in the free text field. We then put the answers through a formula derived […]

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Navigating through the maze that’s Online Marketing

February 25, 2015 ark-com

It’s not a nice feeling being lost alone in the New Zealand bush. I first experienced it many years ago when hiking around Mt Tongariro. I had just arrived from the UK and was keen to experience the New Zealand outdoors. I joined the trail at 1pm midway up the ski road, hoping to walk […]

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What to look for in an Online Marketing Coach

February 2, 2015 ark-com

Last month I turned 50. It’s a scary number and a time when I can see why others head into their own personal crisis. You definitely get the feeling the clock is counting down rather than counting up.   Anyway, to soften the blow I decided to feed my passion for mountain biking and head […]

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