Category: Social Media

Decisions, decisions! Social Media Marketing vs Search Marketing

July 24, 2018 ark-com

If you’ve ever wondered how much of your ad spend to put into search vs social media, you’re in good company. For many business managers, online’s mysterious enough without having to figure out how to divvy up your spend in that area. The good news is, the difference between search and social media is simple […]

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Google+ vs Facebook – the ultimate Social Media Smackdown

August 12, 2011 ark-com

The allure of all that social media online attention was way too much for Google so it’s back again with another social media play (anyone remember Google Wave?), this time with Google+. So in one corner there’s the Gorilla of Facebook with its 750 million users and now, in the other corner, we have Google+ with a quickly growing base, but still way below 10% of its competitor’s membership.

Tags: Social Media

Social Media – Facebook: For Really Smart Non-Facebook People

July 5, 2011 ark-com

As some of the regular readers of this newsletter will know, I did not start out as Facebook’s biggest fan. And to be fair, while I have softened my stance ever so slightly, I would hardly put myself in the rather crowded room of social media evangelists. There’s way too many uber-cool people in this space for me to feel comfortable.

Tags: Social Media