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Five Years And Growing Strong With The Auckland Arts Festival

February 17, 2020 ark-com

At Ark Advance, we value strategic partnership and empowering organisations. As a Corporate Patron of the Te Ahurei Toi o Tāmaki Makaurau/Auckland Arts Festival in 2020, we have a strong relationship in the heart of our community that continues to evolve with empowerment at its core. 

Now in its fifth consecutive year, this partnership has helped the Festival to begin expanding its internal capacity, while Ark Advance takes on the role of mentor through all elements of digital marketing.

A celebration of arts and minds 

A globally recognised celebration of art and culture held in New Zealand’s largest city, the 12th annual Te Ahurei Toi o Tāmaki Makaurau/Auckland Arts Festival is happening from 11–29 March 2020.

The Festival, which has attracted more than two million visitors to date, is a place for ambitious ideas by storytellers, provocateurs and creators. It reflects our contemporary, cosmopolitan city with its many communities, challenging artists and audiences to be bold and take a risk. 

Through the work of artists of Aotearoa and across the world, the Festival aims to unify, enlighten and inspire the people of Auckland/Tāmaki Makaurau and our many visitors. 

Playing to our strengths

This is an exciting strategic partnership that allows Auckland Arts Festival to build its in-house capabilities, while still maintaining best practice guidance from a company at the top of its game.

According to Ark Advance General Manager Chris Price, “These kind of strategic partnerships are what we seek out when working alongside an organisation. It’s a win-win for both sides. We can coach clients to be more efficient in their digital strategy and over time our role changes, from being hands on to taking a step back. It’s like parenting and it is very rewarding to work alongside an organisation that can adopt this model so effectively and recognise the value it has.” 

“Auckland Arts Festival completely understands this strategic partnership. Since we began working together in 2015 we have totally customised our approach to suit their requirements and it’s a great example of how the arts and digital marketing can effectively collaborate. Communication is central to this and the ongoing support to achieve shared goals.”

Auckland Arts Festival Director of Marketing Thierry Pannetier agrees. “We are pleased to join forces again with Ark.Advance for our 2020 festival, this being our fifth consecutive year,” he says. “During this time, we have gone from strength to strength and have learned many of the key elements of digital marketing from these leaders in the field. It’s been a fantastic way to take on more ownership while still having them at the ready to guide us on our journey. 

“We look forward to the festival ahead and an ongoing relationship well into the future.”

With you on your journey

Ark Advance provides high-performance digital advertising solutions for growing New Zealand businesses, working together to give you as much (or as little) control as you desire. 

To find out where we could take you, get in touch today.

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