This month I’m swapping the word “Report” for “Feature” to highlight the Intelligence Event option available in your Google Analytics account. This allows you to configure your account to send you an email when certain predefined events occur on your website.

What kind of events? For example, if your Social Media traffic delivers traffic above a certain threshold. Or your site receives traffic from a certain geographic region. You can define what’s important for you during configuration and then sit back and let Google email you when it has to.