Let’s forget what Google Analytics tells us about yesterday – this report reveals the here and now. Yep, you can peek at real live humans looking through your pages, clicking from one to another. That allows you to:
– Confirm your tracking is actually working by visiting your own website on mobile and desktop devices and playing “spot yourself” on both.
– Receive live updates on how your email marketing campaign is working. See who’s clicking across to your site and (hopefully) watch them becoming leads or new customers.
– Check the configuration of your Google Analytics Events and Google Analytics Goals. As the names suggest, Events and Goals are where you tell Google Analytics things you’d like to see happen regarding website traffic and visitor – and GA then tells you when you’ve achieved those things. With Live Reporting you can set each up and confirm all is good without having to wait for the data to be shown in the the main reports.