Meta Platform Integration Privacy Policy

1. Introduction

This Privacy Policy explains how Permission NZ Limited, trading as Ark Advance (“we”, “us”, or “our”),
collects, uses, and protects information obtained through our integration with Meta platforms (Facebook
and Instagram) via the Meta Marketing API.

This policy applies specifically to our use of the Meta Marketing API and related Meta platform services. It
does not cover other aspects of our business operations, which may be subject to separate privacy policies.

Company Details:

• Legal Entity: Permission NZ Limited
• Trading As: Ark Advance
• Location: New Zealand
  

2. Information We Collect

Through our Meta platform integration, we collect the following types of information from connected Meta
advertising accounts:

Advertising Account Data

• Ad account identifiers and names
• Campaign, ad set, and ad identifiers
• Campaign structure and settings

Performance Metrics

• Impressions, clicks, and reach data
• Conversion and engagement metrics
• Cost and spend data
• Audience performance data

Campaign Configuration

• Targeting parameters
• Budget and scheduling information
• Creative assets and ad copy
  

3. How We Use Your Information

We use the information collected through our Meta integration for the following purposes:

• Performance Reporting: Generating advertising performance reports for internal analysis
• Campaign Analysis: Analysing campaign effectiveness and identifying optimisation opportunities
• Client Reporting: Providing advertising performance insights to the clients whose accounts we
• manage
• Service Improvement: Improving our advertising management services

We do not use this information for any purpose other than those directly related to providing advertising management and reporting services.

4. Data Sharing

We share Meta platform data only in the following circumstances:

• With Respective Clients: Performance reports and insights are shared with the client whose advertising account the data belongs to
• Service Providers: We may use secure cloud services to store and process data, subject to appropriate data protection agreements
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests

We do not sell, rent, or trade Meta platform data to third parties for marketing or other purposes.

5. Data Retention

We retain Meta platform data for as long as necessary to provide our services and fulfil the purposes
described in this policy. Generally, we retain:

• Performance data for reporting purposes for up to 24 months
• Campaign configuration data for the duration of the client relationship

Upon termination of services or upon request, we will delete or anonymise data within a reasonable
timeframe.

6. Your Rights

You have the following rights regarding your data:

Right to Access

You may request information about what data we hold relating to your Meta advertising accounts.

Right to Deletion

You may request that we delete data relating to your Meta advertising accounts. To request deletion, please
contact us using the details provided below.

Right to Correction

You may request correction of any inaccurate data we hold about you.
To exercise any of these rights, please contact us at:

Email: privacy@arkadvance.com
We will respond to all requests within 30 days.

7. Data Security

We implement appropriate technical and organisational measures to protect the data we collect through
our Meta integration, including:

• Secure authentication and access controls
• Encrypted data transmission
• Regular security reviews
• Limited access on a need-to-know basis

While we take reasonable steps to protect your data, no method of electronic transmission or storage is
completely secure. We cannot guarantee absolute security of data transmitted to or stored by us.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other
operational, legal, or regulatory reasons.

When we make material changes, we will update the “Last Updated” date at the top of this policy. We
encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices relating to Meta platform
integration, please contact us:

Email: privacy@arkadvance.com

Postal Address:
Permission NZ Limited
Trading as Ark Advance
New Zealand

This privacy policy applies specifically to our Meta Platform integration and use of the Meta Marketing API.