Checklists are powerful things. I’m reliably informed that pilots use them a fair bit – especially during that all-important phase when they are readying their plane for takeoff. Probably not a good time for human memory to be the only thing relied upon to ensure every step is taken correctly. Apparently,checklists began their life after a pilot forgot something critical. For those interested, you can find more about it here –

Now, I know that practicing effective online marketing is nowhere near as complex as flying a plane. And likewise if you miss a step or two there’s no chance of anything fatal occurring. But nevertheless it’s a complex space to work within and there’s a lot to miss. So here’s my checklist on the basics of online marketing. Think of it as a companion document to the recent customer conference call on the same subject.

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