You can find the latest website marketing update edition here.
Come July 2023, our Google Analytics accounts operating under the “Universal” tracking method will go dark and tracking will end. Google Analytics 4 will be the replacement and, all going well, we will enjoy and profit from the transition.
Measurement makes digital marketing work. Without it we’d be guessing, and that’s a poor strategy when money is on the line.
Early on in my 20 years as a digital marketer, my focus spanned three areas: measurement; email marketing; and a small search engine that was gaining some traction, Google.